Google has officially acquired fitness-tracking giant Fitbit.
Finally, the wait is over. Now major fitness brand Fitbit becomes Google. Google officially announced that it has entered an agreement to buy Fitbit for 2.1 Billion.
Google's Senior Vice President of Devices & Services, Rick Osterloh, broke the news on the official Google blog, saying:
Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.
Google is presently projecting itself in wearable fitness devices through its Wear OS. Google's Wear OS wearable platform has been in something of a rut for the last few years. The company introduced the Android Wear to Wear OS rebrand in 2018 to revitalize its branding. Now, FItbit will also get "Made by Google" tags on its devices.
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